In the recent years, the use of social media has become part of our daily life. Posting or commenting on online content can easily affect the image and reputation of our company, employees, or business partners. Therefore, Sanofi employees must use social media responsibly. Besides only designated employees are authorized to communicate on behalf of Sanofi about our company or products on social media.
Protecting the company’s image and reputation requires Sanofi employees to use social media appropriately, both professionally and privately. This requirement applies to all digital media that can be used interactively, such as social networking sites (e.g. Facebook®, LinkedIn® and Twitter®), blogs, and photo/video sharing sites (e.g. YouTube®, Flickr®), wikis and forums).
A Sanofi employee posting online content or taking an action (e.g. shares, likes, rates) on social media, even in private use, must remember that this activity could be attributed to Sanofi and negatively affect Sanofi’s image and reputation. Consequently, any employee who uses social media should do so responsibly and consider the consequences for Sanofi.